Jakarta Event Group executed the InstaPerfect Iftar Gathering at InterContinental Jakarta, delivering a beautifully branded experience that reflected the elegance of Ramadan and InstaPerfect’s modern aesthetic. Serving as the launch platform for InstaPerfect’s limited-edition cushion, the gathering engaged key opinion leaders (KOLs) in an immersive and visually striking environment, created under a tight schedule.
—
Our Roles
- Concept development and creative direction tailored to the brand’s identity.
- Full production design, including fabric installation, Giant Flower Installation, Giant Product Mockups, floral decorations, stage setup, centerpieces, to digital printings.
- Event management and on-site execution to ensure smooth guest flow.
- Integration of brand storytelling across all touchpoints.
Highlights
- Transformation of the pre-function foyer into the InstaPerfect world with giant floral installations, oversized product mockups, and custom gates and walls.
- Elegant Hanging Fabric Installation leading into the ballroom, guiding guests through an immersive brand experience.
- Launch of the limited-edition cushion with Instagram-worthy backdrops for maximum social engagement.
- Seamless integration of the brand’s visual identity throughout the venue.
Creative & Production Approach
Jakarta Event Group approached the event with creativity and efficiency. The foyer was reimagined as a magical brand universe, separating public and InstaPerfect spaces with fabric walls and gates. Inside the ballroom, flower-lined pathways and custom stages created a memorable guest journey. Every design element—from lighting to floral details—was thoughtfully crafted to reflect the warmth of Ramadan and the brand’s modern elegance, executed with focus and agility.
